Using A Toll-Free Number For Lead Capture
In this article, we are going to show you how to
set up and use a very inexpensive yet extremely
powerful Lead Capture System that
will significantly increase your results, no matter
what business you are in or what you are selling
(even if you're not selling anything you still
should have a lead capture system in place).
Setting Up A Toll-Free Number That Captures Leads For Your Business, Even When It Doesn't
One of the most overlooked and underutilized features of the new breed of toll-free services available to small businesses and entrepreneurs is that they CAPTURE ALL CALLS, even hang-ups. If you are advertising your business number on flyers or cards or trying to encourage users to listen to a pre-recorded information message, you could and should be following up with EVERY SINGLE PERSON that calls your number. And, there is no question that people call toll-free numbers for information with less resistance than local numbers.
Setting Up A Lead Capture Page
It is remarkable how many people sink tons of time and resources into their website and do not have a single lead capture mechanism in place. EVERY website, no matter what you publish or sell, should have an opt-in form for a newsletter, tip-sheet, free report, download, or the like.
By triangulating your efforts with a cohesive toll-free auto-attendant message, a lead capture page to drive traffic to, and a back-office mechanism in place to leverage these leads, you can TRIPLE your results.
Setting up a lead capture page is not difficult, though like anything else of value, obtaining optimal results means having the right tools and strategies in place.
Integrating Your Toll-Free Number & Your Lead Capture Page
This is where the rubber meets the road. Here's a simple tactic you can use to set fire to an otherwise boring and typical landing page opt-in form. It is assumed that you already have a website with a landing page specifically for opting in to your newsletter, tip sheet, free offer, whatever. It is further assumed that you have a new toll-free service account set up (HINT: even a free thirty day trial will let you do this...)
What you are going to do is tie-in your toll-free number and your lead capture page so that they are working together like a well-oiled machine.
Set up an information mailbox extension at your toll-free number with a 60 or 90 second message (your free offer, your sizzle message, etc.) At the end of your message, give them a SPECIAL CODE to enter into a field of your opt-in form in order to receive your free offer.
On your lead capture page, feature the toll-free number and extension they must call to get the SECRET CODE to unlock access to your free goodies. In addition to the interactivity and engagement with the prospect, their call is now logged... You don't get that from a flash audio button, podcast or MP3 download, now do you?
Now, if you do this right, you are going to be driving traffic to your website's landing page where people opt-in and become a lead. You are driving traffic to call and listen to your recorded message/offer, and if your extensions are routed nicely, many of them will leave messages becoming very hot leads.
Those who don't leave a message but get all the way to the end of the message with the secret code will almost certainly convert into email opt-in leads. Lastly, everyone who calls to listen but bails becomes a lead, even if they don't fill out the opt-in form or leave a message!
Obviously, the bail-outs are not typically of the same quality as the opt-ins but many ARE. Further, you should follow best practices to remain compliant with DNC regulations. Simply follow-up with a courtesy call to thank them for calling your information box and offer to go ahead and send them the free offer they were interested in - that you'll take care of everything for them, you just need their name and email address. Be sure to let them know that their information will never be sold or shared for any reason. "Do I have your permission to send you the free information?". 3 calls, 3 messages to visit the landing page again if they never pick up. 3 shots at a lead you never had otherwise.
So, let's wrap this up and review what we've learned:
A) You need a toll-free number
B) You need a lead capture page/system
C) You should tightly integrate the offering leveraging both your toll-free number and your lead capture page.
D) You should follow up with all of the bail-outs that would otherwise disappear off the radar.
New Toll-Free Number with Free 30 Day Trial
Here's where you can get the world's most widely used lead capture opt-in auto-responder service:
Try Aweber Opt-In Autoresponder For Free
©2008 NewTollFreeNumber.com - All Rights Reserved
Setting Up A Toll-Free Number That Captures Leads For Your Business, Even When It Doesn't
One of the most overlooked and underutilized features of the new breed of toll-free services available to small businesses and entrepreneurs is that they CAPTURE ALL CALLS, even hang-ups. If you are advertising your business number on flyers or cards or trying to encourage users to listen to a pre-recorded information message, you could and should be following up with EVERY SINGLE PERSON that calls your number. And, there is no question that people call toll-free numbers for information with less resistance than local numbers.
Setting Up A Lead Capture Page
It is remarkable how many people sink tons of time and resources into their website and do not have a single lead capture mechanism in place. EVERY website, no matter what you publish or sell, should have an opt-in form for a newsletter, tip-sheet, free report, download, or the like.
By triangulating your efforts with a cohesive toll-free auto-attendant message, a lead capture page to drive traffic to, and a back-office mechanism in place to leverage these leads, you can TRIPLE your results.
Setting up a lead capture page is not difficult, though like anything else of value, obtaining optimal results means having the right tools and strategies in place.
Integrating Your Toll-Free Number & Your Lead Capture Page
This is where the rubber meets the road. Here's a simple tactic you can use to set fire to an otherwise boring and typical landing page opt-in form. It is assumed that you already have a website with a landing page specifically for opting in to your newsletter, tip sheet, free offer, whatever. It is further assumed that you have a new toll-free service account set up (HINT: even a free thirty day trial will let you do this...)
What you are going to do is tie-in your toll-free number and your lead capture page so that they are working together like a well-oiled machine.
Set up an information mailbox extension at your toll-free number with a 60 or 90 second message (your free offer, your sizzle message, etc.) At the end of your message, give them a SPECIAL CODE to enter into a field of your opt-in form in order to receive your free offer.
On your lead capture page, feature the toll-free number and extension they must call to get the SECRET CODE to unlock access to your free goodies. In addition to the interactivity and engagement with the prospect, their call is now logged... You don't get that from a flash audio button, podcast or MP3 download, now do you?
Now, if you do this right, you are going to be driving traffic to your website's landing page where people opt-in and become a lead. You are driving traffic to call and listen to your recorded message/offer, and if your extensions are routed nicely, many of them will leave messages becoming very hot leads.
Those who don't leave a message but get all the way to the end of the message with the secret code will almost certainly convert into email opt-in leads. Lastly, everyone who calls to listen but bails becomes a lead, even if they don't fill out the opt-in form or leave a message!
Obviously, the bail-outs are not typically of the same quality as the opt-ins but many ARE. Further, you should follow best practices to remain compliant with DNC regulations. Simply follow-up with a courtesy call to thank them for calling your information box and offer to go ahead and send them the free offer they were interested in - that you'll take care of everything for them, you just need their name and email address. Be sure to let them know that their information will never be sold or shared for any reason. "Do I have your permission to send you the free information?". 3 calls, 3 messages to visit the landing page again if they never pick up. 3 shots at a lead you never had otherwise.
So, let's wrap this up and review what we've learned:
A) You need a toll-free number
B) You need a lead capture page/system
C) You should tightly integrate the offering leveraging both your toll-free number and your lead capture page.
D) You should follow up with all of the bail-outs that would otherwise disappear off the radar.
New Toll-Free Number with Free 30 Day Trial
Here's where you can get the world's most widely used lead capture opt-in auto-responder service:
Try Aweber Opt-In Autoresponder For Free
©2008 NewTollFreeNumber.com - All Rights Reserved
| Here's
where you go to set up a new toll-free
number that will forward your calls to
anywhere you like (or nowhere if you like).
You get a free thirty day trial and it takes less than 5 minutes to sign-up, pick a number and activate it. Plans start at less than $10 a month! |